About 12 percent of couples experience infertility in the United States. While increased demand has made infertility and fertility preservation coverage more prevalent in company benefit packages, affordable access to treatment is generally dictated by state and employer plan design – rather than medical need.
Against this backdrop, state legislatures have taken a growing interest in mandating fertility coverage in employer-sponsored health plans. Presently, 21 states require insurers to cover some form of fertility care, but only 15 states have specific provisions regarding coverage for in vitro fertilization (IVF). Throughout the country, laws vary considerably in terms of eligibility, covered services, and cost-sharing requirements.
SB 729
California SB 729 fertility treatment and services legislation went into effect at the beginning of 2026. However, changes will generally be applied at each health plan’s annual renewal. The law requires certain employer-sponsored health plans to cover infertility diagnosis and treatment, including IVF. It also broadens eligibility for same-sex couples and single individuals.
California has long required insurers to offer infertility treatment coverage, but until recently, IVF was explicitly excluded. Employers have always had the option to include it, but this limited access to comprehensive fertility benefits. California SB 729 has fundamentally changed that framework by making coverage mandatory for the following health plans:
Exempted Plans
SB 729 is widely regarded as one of the most inclusive fertility mandates in the country, particularly in how it defines infertility and who qualifies for coverage. However, it does not apply to all types of health plans; the following are excluded from the mandate:
Note that the majority of large employers in California sponsor self-insured plans, which means workers at these companies will not benefit from the mandated IVF coverage law.
Coverage Requirements
For fully insured large-group plans subject to SB 729, the law imposes detailed coverage requirements designed to place fertility care on equal footing with other medical conditions. Eligible plans must cover the following benefits:
Be aware that "covered" does not typically mean 100 percent coverage. It simply means the insurer will pay for a portion of the service based on the health plan’s specific rules. However, also note that plans may not impose more restrictive limitations, higher cost-sharing, or different medical management rules on fertility services than applied to other covered medical conditions.
Clinical Standards and Embryo Transfer Guidelines
While the law mandates coverage, it also emphasizes evidence-based medical practice. IVF services must follow professional guidelines issued by organizations such as the American Society for Reproductive Medicine (ASRM). These guidelines include recommendations for single-embryo transfer (SET) rather than multiple transfers, when medically appropriate. This procedure helps minimize the higher risk associated with multiple pregnancies involving two or more fetuses.
By anchoring coverage to established clinical standards, SB 729 seeks to balance expanded access with quality and cost control.
An Expanded Definition of Infertility
Traditionally, infertility coverage has been limited to individuals who fail to conceive after a defined period of unprotected heterosexual intercourse. One of SB 729’s most consequential features is its broadened definition of infertility, which includes:
Fertility Preservation and Iatrogenic Infertility
SB 729 also reinforces coverage for fertility preservation when medical treatment is likely to impair reproductive abilities. Known as iatrogenic infertility, this includes infertility caused by surgery, chemotherapy, radiation, or similar interventions.
For eligible plans, standard fertility preservation provisions are considered basic healthcare services when medically necessary. This provision is particularly significant for individuals facing cancer treatment or other serious illnesses, enabling them to preserve reproductive options before undergoing life-altering care.
Small-Group Plans: Limited Expansion
Small-group fully insured plans (generally those covering 100 or fewer workers) are treated differently under SB 729. While not required to cover infertility treatment or IVF, these employers must offer infertility coverage options. This means the employer can choose whether to include infertility options as part of its health plan offerings or make separate coverage available for purchase on a volunteer basis.
Compliance and Enforcement Considerations
Because violations of SB 729’s requirements are subject to regulatory consequences, compliance is a critical concern for insurers and employers sponsoring affected plans. The law prohibits discriminatory coverage limitations and requires parity with other medical benefits, including cost-sharing structures. Employers with fully-insured plans should work closely with carriers and benefits advisors to understand how to integrate and communicate fertility benefits to workers.
Strategic Implications for Employers
As more people delay parenthood (often to focus on career), they seek nontraditional paths to building families, including fertility preservation. Hence, fertility benefits are increasingly viewed as a component of competitive, inclusive benefits packages, particularly for organizations focused on diversity, equity, and inclusion. Even employers not directly subject to the mandate may feel market pressure to evaluate their fertility offerings in light of California’s policy direction and worker expectations.
California’s SB 729 is one of the most significant fertility coverage expansions in the US. It reflects a growing recognition that fertility care is a legitimate medical need rather than an elective or niche benefit. While the law does not reach every worker in the state, it establishes a new benchmark for comprehensive fertility coverage and signals potential future developments in other jurisdictions.